The 4Now App online commercial for Channel 4 is now being used for the channel’s on-air marketing campaign. This is a huge endorsement for Make Productions and our creative prowess. Head of marketing at 4OD, Tom Darlington, described the creative as ‘…a very elegant solution to what was a very tricky brief’
As well as coming up with the creative, Make Productions Illustrated and animated the commercial under the direction of 4Creative’s talented Dahlan Lassalle who helped develop the ‘i-Hands’ creative further and act as Channel 4 brand guardian.
Because the App is no longer in development a cut down version of the commercial is being used. The 4Now app is a brand new second screen companion app that is part of channel 4’s on-going Viewer Engagement Strategy.