Channel 4 recently launched its 4Now app, a brand new second screen companion app that includes range of interactive experiences designed to be enjoyed whilst watching specific TV programmes.

The ‘iHands’ that Joe Fellows of Make Productions created and developed with 4Creative’s Dahlan Lassalle, are now featured on the 4OD website homepage as a clever banner ad that takes you straight to iTunes. Make Productions original character has been re-animated by the online team at Channel 4.


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