Channel 4 – Dispatches: Secrets Of Coca-Cola

We created this pastiche of Coca-Cola’s graphical brand spots for Channel 4. The motion graphics heavy promotional trailer for Dispatches had to tread a careful line of being recognisable but not too recognisable. We had to use a different colour pallette, different font and a more generic looking bottle to the original yet still evoke the feeling of the real thing.

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Stills from the trailer

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Motion Graphics: Make Productions
Make Productions Director: Joe Fellows
Channel 4 Director: Barry Dyer
Channel 4 Producer: Alison Laing
Audio & Packaging: Lucky Cat
2018-11-26T11:25:01+00:00March 21st, 2017|blog, tv promo, channel 4, 4creative, Visual Effects|