We created this pastiche of Coca-Cola’s graphical brand spots for Channel 4. The motion graphics heavy promotional trailer for Dispatches had to tread a careful line of being recognisable but not too recognisable. We had to use a different colour pallette, different font and a more generic looking bottle to the original yet still evoke the feeling of the real thing.

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Stills from the trailer

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Motion Graphics:Make Productions
Make Productions Director:Joe Fellows
Channel 4 Director:Barry Dyer
Channel 4 Producer:Alison Laing
Audio & Packaging:Lucky Cat