Disney tasked us with coming up with a simple creative solution that featured a number Mickey Mouse poses but due to licensing didn’t show him actually animating. Our Zoetrope motion graphics creative elegantly worked around this problem and it’s circular appearance fitted perfectly with the aesthetics of the Ingersoll watch face. The video is being used across all platforms and is part of Ingersoll’s promotional campaign in Selfridges London.
Promotional campaign in Selfridges London
In 1933 the world’s first watch featuring the iconic Mickey Mouse was created in union with Ingersoll. Using the original designs, each timepiece from this limited edition range has been individually numbered to highlight it’s uniqueness and collectability.
Stills from the video
Creative, Animation and Direction – Make Productions
Make Productions Producer/Director – Joe Fellows
Disney Creative Director – Dominic Sykes
Disney Producer – Libby Montague-Brown