Television commercial for SKY’s adsmart. The TVC advertises the potential that targeted TV advertising offers small and medium sized enterprises, showing how the benefits of AdSmart can address their perceived cost and penetration barriers, in an entertaining, simple and informative way.
What we did
We designed, artworked and animated the entire TVC. We worked very closely with our friends at Horses Mouth Agency. We executed multiple design variations of the ‘Bowling ball world’ before hitting a strike on the final look.