Project Description

This digital out-of-home is part of the travel promise campaign for American Airlines and Mastercard,
 reminding cardholders to “use the card that gets you miles closer to your promise”. These ads will appear in American Airlines hubs throughout multiple airports across the USA including Los Angeles, Las Vegas, Dallas, Boston and Orlando.

What we did

We created three parallax animations for each ad based on the print campaign . We retouched the original still photographs and prepared multi-layered photoshop files to be animated in 2.5d. We added some additional vfx such as animated birds, atmosphere and bespoke lensflares to match the print campaign. We supplied the animations in various formats for a multitude of platforms.

AgencyMcCann NY
Creative Director
Cioty Tjia
Andrea Kaye & Dagmar Wong
PhotographerGus Butera
Visual EffectsMake Productions
MusicWalking in Depreston by Ai Yamamoto