Project Description
The Barclays Blue Rewards campaign highlights the benefits of joining Barclays, offering members perks like 15% cashback on beloved brands, enhanced rates on holidays, and Apple TV+ included for every member. The visual concept features members surrounded by floating objects that represent these rewards, such as sunglasses for holidays, trainers for favorite brands, and TVs showcasing Apple TV+ content, creating a magical atmosphere of floating objects.
What we did
The ad agency Oliver approached us specifically for our expertise in photo manipulation and parallax animation. The project required blending stills from the print campaign with live-action green screen footage to create an immersive and dynamic visual experience.
We began with layered documents from the retouched print campaign, carefully structuring them for 3D parallax animation in After Effects. During the print shoot, We were on set to advise on VFX, ensuring that the green screen elements were captured effectively to integrate seamlessly with the campaign’s visuals.
We transformed the static assets into a dynamic composition, adding 3D depth to make objects appear as though they were floating around the talent. Finally, We graded and composited all elements, harmonizing the visuals to deliver a polished and cohesive final effect that brought the campaign’s vision to life.