Project Description

Our friends at Channel 4 are committed to accessibility and making it’s ground breaking content accessible to the widest possible audience, regardless of disability, capability or technology. With help from The Last Leg’s Comedian Adam Hills we’ve created a unique television spot with 4Creative that reminds viewers of the great work done by Channel 4’s Access Services.

What we did

Make Productions had the pleasure of designing and animating an original cartoon character based on the charming comedian Adam Hills. We directed the live action and motion graphics before compositing everything in post production. In addition we co-wrote the script with 4Creative and worked closely with them on the demanding creative. By playfully blending animation, visual effects and live action, We  have created a clever and humorous television spot that showcases Channel 4’s valuable Access services.

Stills

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Agency 4 Creative
4Creative Head of on air
 Chris Woods
Director
 Joe Fellows
Producer Luke Fraser
Design & Animation Make Productions
 Flash AnimationAlex Smith
Voice Over
 Adam Hills
Signer
Esther Evans
 Audio Description Mary Sweeney
Audio EngineerRich Martin