Project Description

Channel 4‘s  4Now app is a second screen companion app that is part of channel 4’s on-going Viewer Engagement Strategy. 4Now includes exclusive content and a range of interactive experiences, including play-along games, designed to be enjoyed whilst watching specific TV programmes. 4Now is downloadable from iTunes.

What we did

We pitched the idea for the commercial to 4Creative and 4OD who were looking for an engaging way to advertise the new app. Head of marketing at 4OD, Tom Darlington, described the creative as ‘…a very elegant solution to what was a very tricky brief’  We then designed the Illustrations and animated the spot using a mix of 2d and 3D animation.

Agency 4 Creative
 Dahlan Lassalle
Creative Director
Chris Wood
Animation Director
 Joe Fellows
Producer Shizuka Hata
Motion Graphics Make Productions
Audio Engineer
 Ian Chattam
“Drive Through Window” Ayala & William
 Voice Over
David Macleod