Project Description
DAZN’s NFL Super Bowl Playoffs 2024 campaign embraced a cinematic space saga concept, taking fans on a visually stunning and immersive journey. The advert captured interstellar grandeur through a sci-fi aesthetic while carefully adhering to the NFL’s strict brand guidelines. At the heart of this bold and thrilling concept was DAZN’s unique offering—delivering an authentic, all-American broadcast experience.
What we did
We brought the campaign to life with VFX, motion graphics, and 3D animation. We crafted dynamic depth and movement for the NFL players through photo manipulation and parallax animation. By animating and compositing 3D elements such as the spinning football and other iconic NFL visuals, we seamlessly unified the stylized visuals into a cohesive and impactful visual campaign.
Our creative input was pivotal in shaping the campaign’s aesthetic, particularly the light beam motif, which symbolized the narrative journey and guided viewers from the Playoffs to the Super Bowl. These meticulously crafted elements delivered a visually cohesive, high-impact campaign that captured the energy and excitement of the NFL’s biggest moments—all achieved under a demanding schedule with round-the-clock dedication.
Stills
