Project Description

H&M summer campaign launched globally fronted by Gisele Bündchen.

What we did

We created parallax animations featuring the Brazilian model as part of H&M’s in-store promotions. The animations are currently being played on huge video screens in flagship stores around the world including London’s Regent Street Store.

We were approached by Strange Cargo Sweden to produce the visual effect from photos of the glamorous  shoot in Costa Rica.


Agency Strange Cargo
Animation Director
 Joe Fellows
Fashion photography
 Lachlan Bailey
Producer Anna Olsson
StylingGeorge Cortina
HairJames Pecis
Parallax Make Productions
 ‘Heart of Glass’ performed by Gisele Bündchen & Bob Sinclair