More 4’s Christmas TV campaign. More 4, Channel 4’s sister channel, television promo to advertise the holiday schedule.
What we did
We illustrated and animated these atmospheric yuletide vignettes as part of More 4’s Christmas TV campaign in 2017. The artwork was inspired by ‘paper-cut’ craftwork that has been backlit. We worked closely with the 4Creative team to dream up scenes that fitted between live action edits of the Christmas schedule. In this director’s cut we re-edited the scenes to seamlessly transition between each other, we then carefully crafted a soundscape in house to create a warm fuzzy Christmas feeling.