The best disabled sportsmen and women descended on Rio de Janeiro to compete in the 2016 Paralympic Games. Channel 4 wanted to promote their On Air broadcasts of Rio 2016 Paralympics and guide viewers to their online live events and catch up facility over 11 incredible days of sport.
What we did
Make productions designed and illustrated this vibrant TV spot and animated the motion graphics. we created feature animated figures of some of our finest athletes and used a reduced colour palette based on the Brazilian flag and Rio 2016 logo. Games footage was looped then drawn round (rotoscoped) to create the stop frame style animation.