Project Description

The best disabled sportsmen and women descended on Rio de Janeiro to compete in the 2016 Paralympic Games. Channel 4 wanted to promote their On Air broadcasts of  Rio 2016 Paralympics and guide viewers to their online live events and catch up facility over 11 incredible days of sport.

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What we did

Make productions designed and illustrated this vibrant TV spot and animated the motion graphics. we created feature animated figures of some of our finest athletes and used a reduced colour palette based on the Brazilian flag and Rio 2016 logo. Games footage was looped then drawn round (rotoscoped) to create the stop frame style animation.

Stills

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Agency 4 Creative
Director
Robert Tavernier
Animation Director
 Joe Fellows
Motion Graphics Make Productions
Illustration
 Make Productions
Additional Animation
Adrien Kulig