Channel 4 and Cancer Research UK teamed up to launch this national fundraising event to galvanise the public in the fight against cancer. The on-air season built over a whole week on Channel 4, culminating in a live fundraising entertainment extravaganza.
What we did
Make Productions took elements from SU2C‘s branding and came up with simple vignettes that visually explain the premise of the event. We designed and animated the kinetic typography and the ‘Stickman’ which help bind the campaign together whilst adding some lightness to a serious issue. David Abraham, Channel 4 CEO, described the campaign as a “Remarkable piece of communication”.
20 second show trail
40 second trail
Alternate 60 second trail