Brazilian flavoured trailer for Channel 4‘s pre Paralympic Games TV programme The Superhumans Show. Because it was a live show Channel 4 did not have any footage so a graphical treatment was needed. Commissioning Editor of Sport at Channel 4 Steve Lyle said: “The Superhumans Show will be the essential one-stop shop for all you need to know about the athletes looking to make history in Rio.”
What we did
We designed and animated this vibrant spot for 4Creative bringing to life animated versions of famous Paralympians and show presenter, Alex Brooker. Our designs will also be seen on billboards across the UK in Channel 4‘s off-air campaign. We were delighted that Channel 4 decided to use our motion design for their print campaign.