Make Productions and 4Creative have created Channel 4’s cross platform campaign for ‘Stand Up To Cancer‘. Taking elements from SU2C’s branding and adding some channel 4 swagger, We animated the kinetic typography and the stylised ‘Stickman’ which help bind the campaign together whilst adding some lightness to a serious issue. Channel 4 and Cancer Research UK are teaming up to launch the national fundraising event to galvanise the public in the fight against cancer. The on-air season will build over a whole week on Channel 4, culminating in a live fundraising entertainment extravaganza.

Animator/Artistic Director: Joe Fellows @ Make Productions
Marketing Manager for 4Creative – Charlie Palmer
Creative Director for 4Creative – Neil Gorringe
Director for 4Creative – Barry Dyer
Producer for 4Creative – Tabby Harris
Audio – Rich Martin @ Envy post production